Digital Marketing doesn’t have to be difficult. That’s why we created SEMrush - to offer businesses a way to explore the online competition and market themselves easier. This page will introduce you to SEMrush and show you how to get started with our software. Let’s start!
Choosing Your Toolkit
Entering Queries
Starting a Project
Generating Reports
Resources
What is SEMrush?
SEMrush is an all-in-one digital marketing suite with tools for all of the following professional services:
- SEO (search engine optimization)
- PPC (pay-per-click advertising)
- Keyword Research
- Competitive Analysis
- Social Media Marketing
- Public Relations
- Content Marketing
- and more!
Gathering Data
There are two ways of gathering data on SEMrush.
The first way is pulling reports to gather data on domains and keywords in the SEMrush database. Reports are triggered by simply entering a domain or keyword into the search bar at the top of SEMrush and selecting the report you want to see from the menu on the left. These reports allow you to research your competitor’s online strategy, find keywords to target with your own campaigns, and much more.
The second way is by creating Projects. SEMrush Projects allow you to gather data from outside of the SEMrush database to analyze a website’s online visibility. Read Launching a Project to walk you through creating your first Project.
Choosing Your Toolkit
As an SEMrush subscriber, you have access to all of the reports and tools that we have to offer. However, you may not need to use every report to get the data you need and if you're just getting started you may not know where to begin.
Our curated menus of reports and tools make it easier for you to find tools specific to your focus in digital marketing. There's a toolkit for SEO, Advertising, Social Media, Content Marketing, and Competitive Research. When you choose the toolkit that best suits your needs, SEMrush will simplify menu and list just the tools most applicable to your focus. The menu can be changed at any time and you can also choose "All Tools" to see all SEMrush tools listed in the menu.
Entering Queries
Researching domains:
One of the easiest things to do on SEMrush is to pull a Domain Overview report. Find the search bar and enter a domain and SEMrush will present all of the information we have available to study the queried site. There will be quick links to jump into deeper reports analyzing backlinks, organic and paid keywords, and more.
You can find any website’s top competitors, keywords, backlinks, advertising history and more just by clicking around from a Domain Overview. Then, the navigation menu to the left can be used to jump between our deeper reports without having to re-enter your query in the search bar.
Researching Keywords:
It’s also incredibly easy to research a keyword in our database. Simply enter the word or phrase in the search bar and SEMrush will populate a Keyword Overview report with all of the information we have on the search term. From here, you’ll be able to click around from top-level metrics to more in-depth reports with phrase match keywords, semantic keyword groups, keyword difficulty, cost-per-click, and more.
For an in-depth keyword research experience, use the Keyword Magic Tool. This tool can generate millions of related keywords and place them into groups to help you mentally organize your research.
To read more about the keyword research possibilities SEMrush offers, find the SEO Keyword Research and Advertising Keyword Research categories of the Knowledge Base.
Starting a Project
Projects on SEMrush offer additional tracking and analysis tools to help you monitor everything about a website's online visibility. Our Site Audit, Position Tracking, Social Media Poster, and On Page SEO Checker tools are just some of the Project tools that help you manage your online presence.
As your Project gathers data over time, your main dashboard and SEO dashboard will present a summary of your site's progress. For a full list of Project tools and how to start your first project, read our Launching a Project article.
Generating Reports
At any time, you can export spreadsheets of data to save your research. If you want to make your data more presentable, you can also create custom PDF reports in the My Reports section.
Here we offer a handful of report templates (monthly SEO reporting, basic SEO audits, etc) and the ability to customize the report to your heart’s desire. Analysis from tools such as Position Tracking, Site Audit, Social Media Tracker, and more can all be integrated with research data into a clean PDF.
In addition to data from SEMrush, you can add your own screenshots and widgets from Google Analytics and Google Search Console. If you work with clients, these reports can also be branded and white-labelled (with a Business subscription) to create a professional look.
More Resources
Learning how to use SEMrush in the most effective way will be different for everybody. The reports and tools simply offer so much data that it will take some time getting familiar with everything we have to offer that can help you. To help our users grow their knowledge of SEMrush and digital marketing as fast as possible, we offer the following resources that you may feel free to check out at any time:
- Try out our step-by-step How-To Articles
- Learn about our tools from the Discover SEMrush Blog Series
- Search for user manuals, FAQs, and information with the Knowledge Base search bar
- Learn from industry experts with our Webinars
- Test your knowledge and get a certification from SEMrush Academy
- Follow our News to stay informed about software updates
- Follow us on Facebook, Twitter, YouTube, Google Plus, LinkedIn and Instagram
- Contact our email support at [email protected]
- Call our phone support Monday through Friday 9:00 AM-6:00 PM EST (US & Canada), or 7:00AM- 4:00 PM GMT (Europe)
- +1-800-815-9959 (US)
- +1-888-586-3207 (CA)
- 0-808-189-3160 (UK)
- +34-900-838964 (ES)
- 0-805-08-07-61 (FR)
- 800-581-478 (IT)
- 8-800-707-2968 (RU)
