Discover exactly what you need to include on your website to let Google know that you are the authority in your niche. This free course from Wes McDowell walks you through the process of creating customer-focused content for your small business website.

Plan a new website that will actually fill your pipeline with customers.

How to Create a Small Business Website with Wes McDowell

Grow your marketing agency organically by combining the best content and SEO tactics into a unified strategy. This free course from Andy Crestodina takes you step-by-step through his comprehensive marketing playbook. 

Create a sustainable pipeline of leads for your marketing agency with this comprehensive SEO and content strategy playbook.

Content and SEO Agency Playbook Course with Andy Crestodina

Build a powerful social listening strategy from scratch through a free course from Christina Garnett. Better understand your target audience and start building long-term relationships.

Keep your audience and your customer at the heart of everything you do with a winning social listening strategy. 

Building a Social Listening Program with Christina Garnett

Get a tested battle-plan to use for getting more traffic from Google.

In this actionable course we're going to get back to basics and show you the key foundational steps you need to rank in Google.

Semrush SEO Crash Course with Brian Dean

Discover a proven process for becoming a digital marketer at record speed, landing your first job and earning more income in the digital marketing industry.

Learn proven strategies to become a top 25% digital marketer in only 90 days.

How to Get Hired as a Digital Marketer Course with Nathan Gotch

Grow your business with press coverage. Learn exactly how with this proven, repeatable, and step-by-step system.

Learn proven PR strategies in a free step-by-step course from Brian Dean. Get regular press coverage on top media outlets!

Mastering Digital PR with Brian Dean

Own the SEO stage and rank high on Google to drive more traffic & sales!

28 free lessons with a proven step-by-step SEO framework to reach higher rankings and improve your business's visibility on the web.

Content-Led SEO with Brian Dean

Learn all there is to know about Semrush's PPC Toolkit from those who created it.

In this 8-lesson course, head of Semrush Academy Cole Mercer will introduce you to Semrush tools for advertising and PPC specialists and will explain how to use them. This course contains all the necessary information to prepare for the Semrush certification exam for PPC specialists and successfully pass it.

Semrush Advertising Toolkit Course

Get acquainted with Semrush, learn about our analytics reports and project tools, and discover how to get the most out of the suite with third-party services integration.

This course will help you get acquainted with Semrush, learn about our analytics reports and project tools, and discover how to get the most out of the suite with third-party services integration. After completing the course, you will be ready to start learning about Semrush toolkits with our specialized courses.

Semrush Overview Course

Make the digital marketing job hunt and interviewing process work to your advantage. In this free course, we cover all aspects of this sometimes challenging path.

In this 8-lesson course, Diana Richardson will take you through the step-by-step digital marketing job hunting process. The course covers steps before you even start applying for a job and takes you all the way through to being hired.

Marketing yourself to marketers - how to land your first digital marketing job with Diana Richardson

Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work.

In 10 lessons, prominent industry expert Greg Gifford will give you a solid understanding of the basics of digital marketing. The course covers different areas of digital marketing for SMBs, from SEO to display advertising, from email marketing to competitive research.

Digital Marketing for SMBs with Greg Gifford

Learn how to get started and successfully launch products on Amazon with Robyn Johnson - one of the US' leaders on the topic of selling on Amazon.com, who started with $100 and in 4 years grew her business to the seven-figure mark, now focusing on brands generating $100,000 - 5,000,000 a year in e-commerce.

Learn what you need to get started and successfully launch your first product on Amazon Seller Central.

How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson

Learn all you need to know to successfully launch products on Amazon with Robyn Johnson - one of the US' leaders on the topic of selling on Amazon.com, who started with $100 and in 4 years grew her business to the seven-figure mark, now focusing on brands generating  $100,000 - 5,000,000 a year in e-commerce.

World-renowned Amazon advertising and listing optimization expert Robyn Johnson will teach you everything you need to know to start selling on Amazon.

 How to Start Selling on Amazon with Robyn Johnson

Learn how to benchmark your site in the 3 main areas of SEO; Keywords, site health and backlink authority with CSM Kelsey Gettis

Semrush CSM Kelsey Gettis will show you everything you need to get started in Semrush by benchmarking in the 3 main areas of SEO; Keywords, site health and backlink authority


Audit Your Online Visibility with Semrush

Learn how to find and win SEO clients, manage campaigns, and create meaningful reports with industry expert Greg Gifford.

Industry expert Greg Gifford will show you how to find and win SEO clients, manage campaigns, and create meaningful reports using Semrush's Agency Kit.

Growing Your SEO Agency with Semrush with Greg Gifford

Learn about SEO and content marketing that will drive your SEO campaign with digital marketing and SEO expert Eric Enge.

Learn how to develop a content marketing strategy to support your overall SEO campaign.

Content Marketing and SEO Fundamentals with Eric Enge

Learn how to maximize conversions using different types of automation in your PPC campaigns from digital marketing expert Navah Hopkins.

Learn what PPC automation is and how to use automated bidding to maximize conversions in your search ads.

PPC Automation Course with Navah Hopkins

Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

Learn how to implement great content in your SEO strategy to get killer results in this series of video lessons.

Role of Content Course with Eric Enge

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush's toolkit.

Learn how to build profitability using advanced competitive research practices with this series of video lessons showing you how to use Semrush tools.

Advanced Competitive Research Practices with Semrush

Learn how to work out the perfect approach to competitive research by leveraging Semrush's toolkit from a veteran of the digital marketing industry, Navah Hopkins.

Learn how to begin and build competitive analysis and research into your workflow with the help of Semrush tools in this series of video lessons.

Competitor Analysis with Semrush

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Content Marketing Fundamentals Course with Ashley Segura

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.

Take this course to learn how and when to do local SEO to attract local customers to your business.

Local SEO Course with Greg Gifford

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, he’ll walk you through every little tip you need to know to make your mobile website hit it out of the park.

Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how!

Mobile SEO Course with Greg Gifford

For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.

Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons.

Backlink Management Course with Greg Gifford

This course will teach you how to manage your projects, facilitate your team processes, and organize reporting with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to manage your projects, facilitate your team processes, and organize reporting with Semrush tools.

Management, Reporting, and Collaboration Course

This course will teach you how to improve your website's visibility locally, globally, and on mobile searches — all of this with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with Semrush tools.

Mobile, International, and Local SEO Course

Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favourite Greg Gifford.

Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons.

Keyword Research Course with Greg Gifford

This course will teach you how to evaluate your ongoing SEO campaign by tracking your website’s online visibility, and analyzing Google’s SERPs with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to evaluate your ongoing SEO campaign by tracking your website's online visibility, and analyzing Google's SERPs with the help of Semrush tools.

Rank Tracking Course

Get expert tips and advice on using Semrush to really maximise your link building efforts.

Learn how to build a relevant backlink profile for your website, keeping clear of bad backlinks, as well as arrange proper internal linking, all of this with Semrush tools.

Link Building Course

This course will teach you how to improve and maintain your website's health, as well as optimize your website's content for both users and search engines with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to improve and maintain your website's health, and optimize your website's content for both users and search engines with Semrush tools to rank highly and gain more online visibility.

On-Page and Technical SEO Course

This free course will teach you how to use Semrush Site Audit to its fullest, detecting and fixing your website's technical issues effortlessly. After completing the course, you will have sufficient knowledge to take and pass the Semrush Site Audit exam.

Join Ross Tavendale in this free course to learn how to get the most out of the Semrush Site Audit tool and fix issues that prevent your website from ranking high.

Semrush Site Audit Course

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with Semrush tools. These steps are indispensable in building a winning SEO strategy.

Competitive Analysis and Keyword Research Course

Take your brand awareness, engagement and following to the next level with this social media training course!

Learn how to grow your social media presence from acclaimed leader in the world of business social media Neal Schaffer in a series of video lessons.

SMM Fundamentals Course with Neal Schaffer

Get to know the basics of PPC from one of the world's most respected advertising specialists.

Learn what it takes to become a confident pay-per-click specialist from field expert Joel Bondorowsky in a series of video lessons.

PPC Fundamentals Course with Joel Bondorowsky

Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.

Get a comprehensive and detailed overview of technical SEO from renowned industry expert Bastian Grimm in a series of video lessons.

Technical SEO course with Bastian Grimm

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons.

SEO Fundamentals Course with Greg Gifford

Get expert tips and advice on using our toolkit to really maximise your content marketing efforts.

Learn how to tailor your content marketing strategy with Semrush by watching video lessons and get practical advice from digital marketing pros.

Semrush Content Marketing Toolkit Course

Make the most of Semrush's SEO Toolkit by taking our course. Provided by a team of Semrush professionals, you'll delve into all the best and need-to-know features of the toolkit to help you drive better results.

Learn how to boost your SEO with Semrush tools and get tips from practicing SEO experts in a series of free video lessons.

Semrush SEO Toolkit Course

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Earn Your Certificate from Semrush Academy

SEO course that shows you exactly how to get higher rankings and more traffic, step-by-step.

Start the Course

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

New and Upcoming courses

Semrush SEO Crash Course with Brian Dean

Content-Led SEO with Brian Dean

How to Get Hired as a Digital Marketer Course with Nathan Gotch

All courses

How to Create a Small Business Website with Wes McDowell

Content and SEO Agency Playbook Course with Andy Crestodina

Building a Social Listening Program with Christina Garnett

Learn Digital Marketing with Top-Notch Field Experts

Brian Dean

Nathan Gotch

Andy Crestodina