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Free Online Digital Marketing Courses and Exams


Keyword Research Course with Greg Gifford

8 lessons1 hour

Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more

Start learning

SEMrush Overview Course

3 lessons30 minutes

Get acquainted with SEMrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more

Start learning

Role of Content Course with Eric Enge

10 lessons1 hour

Learn how to implement great content in your SEO strategy to get killer results in this series of video lessons. Learn more

Learn Digital Marketing With Top-notch Field Experts

Watch the lessons

Study by watching short, digestible videos on digital marketing

Read further

Explore additional useful materials to hone your skills

Get practical tips

Receive actionable advice from digital marketing gurus

Check your knowledge

Take quizzes to see how you’ve grasped the material

Document Your Skills With a Globally Recognized Certificate


Enrich Your CV and LinkedIn Profile

With SEMrush Academy’s free exams, you can test your knowledge, identify your strengths, and find your weak spots.

Upon successful completion of your chosen exam, you will be rewarded with an official certificate by SEMrush, proof of your skills and a valuable addition to your CV and LinkedIn profile!

Earn Your Certificate from a World-Renowned Marketing Company

SEMrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Seize the opportunity to become officially certified by an acclaimed company.

The Best SEO Suite
and The Best Search Software Tool

The Best SEO Software Suite 2018,
The Best SEO Software Tool 2017

The Best SEO Suite 2018,
The Best Search Software Tool 2017

The Best Search Software Tool

The Best Digital Tool or Software

The Best SEO Tool

The Best Search Software Tool

More than 200,000 users have become certified marketers. Become one of them today!

Take free exams

Why study with SEMrush Academy?


Our courses and exams cover all the core disciplines of digital marketing, which gives you an opportunity to become an all-round specialist.

Created by Field Experts

In our courses, you’ll be taught directly by leading digital marketing experts, including Greg Gifford, Ross Tavendale, and Bastian Grimm.

100% Free

All of our courses and certification exams are absolutely, 100% free. All you need to start learning is to be a registered SEMrush user.

Content Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Marketing Researches and Insights

Top SEO Skills for Specialists

What should SEO specialists learn in 2020?

Become a digital marketing superhero with SEMrush Academy!

Enroll in free courses