SEMrush Toolkits Category

The tools and reports available on SEMrush are categorized into six different toolkits. Some reports can be generated with the SEMrush search bar and others require creating a Project to set up. The list of Project tools and instructions on how to create Projects can be seen on this page.

You can find user manuals, articles and FAQs on each tool and report within SEMrush using the Knowledge Base navigation menu on the left hand side of this page.

SEO Toolkit
Advertising Toolkit
Content Marketing Toolkit
Competitive Research Toolkit
Social Media Toolkit
Management Toolkit

SEO Toolkit

SEO (search engine optimization) specialists love the depth and versatility of what SEMrush has to offer. You can use SEMrush to conduct market research and competitive analyses on a website’s closest competition on the SERPs. The SEO toolkit has five main workflow categories: Competitive Research, Keyword Research, Link Building, Rank Tracking, and On Page and Technical SEO. Following the flow of this toolkit will help you cover all bases of your website's SEO. Some of the top tools and reports in the SEO kit include:

Advertising Toolkit

SEMrush is perfect for a PPC (pay-per-click) specialist, as it allows for tons of keyword research and competitor analysis to plan and track performance of paid search campaigns. The Advertising Toolkit is broken down into three main workflows: Competitive Research, Keyword Research, and Ad Creation. Some of the top tools and reports in this kit include:

Content Marketing Toolkit

Having high quality content on your site is a determining factor when it comes to SEO rankings. However, it’s not always clear exactly how you can optimize your content to rank organically. The top tools in the Content Marketing Tookit include:

Competitive Research Toolkit

The Competitive Research Toolkit on SEMrush gives you the research to make data-driven marketing decisions based on the strategies of your competitors. You’ll find solutions to oversee the big picture of a competitor or potential partner’s performance. Reveal their marketing strategies from every angle - Organic Search, SEO, Advertising, Content and PR, and Social Media.

Social Media Toolkit

You probably know that social media is an important tool for businesses to grow and bring people to their website. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience. The Social Media Toolkit offers two unique tools to track your social competitor's strategy and also plan our your own campaigns in a calendar.

Social Media Tracker (Projects)
Social Media Poster (Projects)

Management Toolkit

The SEMrush Management Toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.