The Network Graph is a report from Backlink Analytics . You can find it under Overview or on the tab itself, Network Graph.
This color-coded grid helps you understand a domain's relevance and link building power. It also shows the most relevant referring domains of the analyzed website up to three levels deep.
The report shows the network of referring domains most meaningful to your site based on backlinks.
This is determined by:
- highest authority score
- Relatively high number of outbound links to the target site
- Relatively low number of outbound links to other domains
We then analyze each point in the network and assign it a color.
- Green = highly relevant to the niche
- Gray = not highly relevant, but not irrelevant either
- Red = potentially dangerous or part of a network of links
When you enter a domain in this report, Semrush analyzes up to 12 top-level links (the referring domains of the analyzed domain), 10 second-level links, and 8 third-level links from each site identified on the network. This means that a domain's Network Graph can show a total of 960 sites (12 x 10 x 8 = 960).
Each level provides enough information to generate a clear overview of a domain's connections and potential connections it can benefit from in the future.
How the Network Graph can help with competitive analysis
Analyzing a domain's backlinks and its relevant link prospects can take time away from completing the other tasks on your already long list.
The Backlink Analytics Network Graph report is designed to help save time in your external link workflow.
How can the Network Graph report help you?
This report makes it easy for you to:
- Find relevant domains within your niche
- Identify if a domain or its backlinks have suspicious external links
- Check out the strengths and weaknesses of a domain's backlink profile
- Analyze the prominence and relevance of a domain within your niche
If you're a contact or SEO expert doing competitive analysis or backlink research, this report is for you.
Backlink analysis is an important task. It can take time to get a clear picture of a site's overall link network. Now you find it in the Network Graph and immediately discover the health and relevance of a site's links.
Check how to use it
- The overall relevance of the referring domain network to the analyzed domain niche
- The estimated percentage of referring domains that are relevant to the analyzed domain
- Whether potential link networks are present or not
- Export all green links or a PNG of the network graph itself
- All the most prominent and relevant domains for the analyzed domain
Case 1: Instantly see if a domain has reputable and relevant backlinks leading to it.
At the top of the report, you'll see whether a domain's network is respectable, toxic, moderate, or relevant. This distinction is based on the relevance and quality of the domain's backlinks according to Semrush data.
- Green dots indicate highly relevant links that are in the same niche as the queried domain.
- Gray dots mean the referring domains are relevant, but not as relevant as the green dots.
- Red dots or clusters can be a sign of unnatural links or manipulation.
Case 2: Find Link Building Opportunities
Click on the dots connected to the domain to inspect each referring domain. The larger the dot, the higher the Authority Score . If you are analyzing a competitor's website, the Network Graph report shows their most relevant referring domains.
If you're analyzing your own site with the Network Graph, you can look for domains that link to your referring domains but not yours. These are your second-level referring domains.
Finding these sites can be helpful for your link building efforts, as they don't yet link to you, but are closely related to your site.
To do this, click on any point on the Network Graph to see more details and refer to the list of domains on the right listed under "Domains Linked To".
These are the referring domains of the analyzed domain's backlinks (second level).
Case 3: Identify referring domains from potential private blog networks.
Linked red dots share an IP network and therefore could signal a linking scheme or manipulation. Backlinks from these domains can negatively affect search rankings.
Paid subscribers will have full access to these features. If you are not a subscriber, you can still use the report. However, you can only see the strength of a domain's network of backlinks and its prominence in its niche.