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amazon.com Website Traffic, Ranking, Analytics [October 2022]
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amazon.com

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.

October 2022 Traffic Stats

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October received 4.14B visits with the average session duration 17:42. Compared to September traffic to has increased by 6.6%.

Total Visits last 3 months
Oct4.14B
Sep3.88B
Aug3.89B
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Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by India, and Brazil.

Country
All devices
Desktop
Mobile
82.42%3.41B23.2%76.8%
1.99%82.5M37.8%62.2%
1.52%62.8M3.83%96.17%
0.99%41.1M31.95%68.05%
0.86%35.7M38.12%61.88%
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Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 24.3% of visits, while 75.7% of visitors come from mobile devices.

Desktop24.3%Mobile75.7%

Desktop

24.3%

Mobile

75.7%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On amazon.com, visitors mainly come from Direct (66.31% of traffic), followed by google.com (16.51%). In most cases, after visiting amazon.com, users go to google.com and ssl-images-amazon.com.

Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. 's audience also visits ebay.com, followed by walmart.com, and pinterest.com.

#1
Visits:604,759,895
#2
Visits:642,880,921
#3
Visits:669,675,290
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Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -2.1% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 24.4% up to current paid search traffic.

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Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
amazon
I
N
1151,000,0000.0313.92
amazon prime
I
T
124,900,0000.082.29
amazon prime video
I
T
13,350,0000.810.3
amazon.com
I
N
12,740,0000.020.25
amazon smile
N
T
11,500,0000.230.13
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Last updated: November 21, 2022

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