Semrush for Saas & B2B Tech
Own your category in search and AI
B2B buyers do their research before they ever talk to sales. Uncover exactly what they’re searching for, see how AI assistants describe your product, and spot where competitors are gaining ground.
Build brand visibility that brings leads to you
Running a $2.3B marketplace means you can’t afford to guess. We need clarity across markets to make the right calls fast.
Sascha Weber
Head of SEO, Chrono24
The intelligence to lead your category. The tools to stay there.
Discover keywords your customers use
Find the terms that B2B buyers use when they're ready to evaluate, and build your content strategy around them.
Measure and grow your AI visibility
Track how large language models (LLMs) describe your product in category comparison queries and buying advice prompts, and see how your brand sentiment compares to rivals.
Analyze competitor strategies
Analyze competitor strategies See every keyword your competitors rank for but you don't, monitor their traffic trends, and identify the content gaps you need to close to take category share.
Create content to grow brand awareness
From topic ideation to SEO-optimized briefs and AI-assisted drafts, build a content workflow that earns rankings, AI visibility, and thought leadership.
Find backlink prospects in your niche
Map the backlink profiles powering your competitors' domain authority, and find the high-value link opportunities that will move your rankings fastest.
289M+ AI prompts
142 regional keyword databases
808M domain profiles
1B+ daily clickstream events
Every tool you need for brand visibility
Don't just take our word for it
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Marketers all over the world trust semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
How Semrush helps B2B software businesses
Learn more about growing brand visibility for SaaS
Manage your visibility at enterprise-scale
Semrush for Enterprise gives SaaS and B2B tech companies the workspace controls, data, and support to manage visibility across multiple products, markets, and sub-brands.
FAQ
Semrush helps SaaS companies compete for high-intent keywords with keyword research tools that surface the terms buyers use at evaluation and decision stages, while the Organic Rankings tool shows exactly which rivals are capturing that traffic and which content is driving it.
Yes, you can track how AI tools recommend your product versus competitors. The AI Visibility Toolkit monitors how ChatGPT, Perplexity, Gemini, and other LLMs describe and recommend your product in category comparison queries — with sentiment tracking and competitor benchmarking.
Semrush helps B2B content teams with content creation tools that take you from keyword brief to SEO-optimized draft. Plus, Semrush’s AI visibility data shows the topics where your brand and competitors are getting mentioned and cited by AI tools, giving you the research to create content that earns your B2B brands visibility across search rankings and AI mentions.
Yes, you can monitor competitor content and keyword strategies over time. Competitor Analysis tracks keyword rankings, traffic estimates, and content changes for any domain on an ongoing basis so you can spot shifts in competitor strategy as they happen.
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