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taobao.comApril 2023 Traffic Stats

Country Rank

Country Rank

China
18

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taobao.com Web Traffic Statistics

Get a snapshot of Taobao’s online performance by viewing its most critical traffic metrics

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taobao.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April taobao.com received 74.1M visits with the average session duration 12:53. Compared to March traffic to taobao.com has decreased by -28.3%.

Total Visits last 3 months
Apr74.1M
Mar103.4M
Feb73.7M
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taobao.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Taobao.com's core audience is located in China followed by Hong Kong, and Taiwan, Province of China.

Country
All devices
Desktop
Mobile
China
22.13%16.4M98.06%1.94%
20.19%15M55.98%44.02%
Taiwan, Province of China
11.39%8.4M62.96%37.04%
9.19%6.8M71.03%28.97%
Russian Federation
5.44%4M89.47%10.53%
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taobao.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On taobao.com, desktops drive 69.5% of visits, while 30.5% of visitors come from mobile devices.

Desktop69.5%Mobile30.5%

Desktop

69.5%

Mobile

30.5%

taobao.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On taobao.com, visitors mainly come from Direct (43.69% of traffic), followed by tmall.com (12.15%). In most cases, after visiting taobao.com, users go to tmall.com and 1688.com.

taobao.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Taobao.com’s traffic has dropped by -18.8% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 22% up to current paid search traffic.

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Last updated: May 28, 2023

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