2 Labs Digital Marketing

Desafio

Our goal was to position A major university in South Florida's School of Health as a leader in Healthcare Informatics while developing content that would create inbound links and drive lead generation.

Solução

We started by polling industry experts to gather information and created an in-depth infographic to show the results. We revisited it yearly and updated it to keep the content fresh and relevant.

Resultado

It generated over 1,000 inbound links to increase its organic ranking and drove around 500 new students to the program. It was so successful that HIMMS, the leading organization for Healthcare Informatics, asked to co-partner with us for future infographics.

Desafio

Starting in January 2018, a major Tampa law firm wanted to increase its potential spinal cord and traumatic brain injury cases by increasing traffic on the website organically & optimizing Its PPC.

Solução

We researched to identify the best design & strategies for the client. Through keyword research & other digital marketing strategies, we got traffic to the client’s website, increasing revenue and generating cases. We also consulted in developing and optimizing a community-based website.

Resultado

Increased Authority Score from 0 to 51 Increased organic traffic from 0 to 270K (April 2019) 3,700 Keywords within the top 3 4,600 Keywords within the number 4 through 10 rankings Saved the firm over 100K/month media spend due to organic positioning

Desafio

To increase SEO visability, establish & optimize Google Ads presents, optimize Amazon sponsored listings, and establish an Amazon storefront to increase overall sales for a nutritional supplements company in the highly competitive mental health and wellness industry.

Solução

Developed & implemented best practice SEO strategy, ongoing on and off-page optimization (white hat link building), approval for being a healthcare Google Ads advertiser, developed, implemented, and optimized Google Ads monthly campaign strategy, and ongoing Amazon SEO and sponsored ads management.

Resultado

Have increased SEO visibility from 0% to over 8% (8000%) increase. Have over 900 keywords ranking in the top 20 search results. The current Cost Per Acquisition on Google Ads is $15 (average order is $107 and LTV-$850 per customer). Amazon YTD sales of over $300k with an average sale of $87).