Mura Digital

Desafio

A dental office had low new patient numbers and a subpar online presence. Ranking poorly for key dental-related search terms, they were missing out on local search traffic. With an SEO budget of $7,800 for the year, the goal was to elevate their online visibility and patient acquisition.

Solução

We executed a multifaceted SEO strategy. This involved revamping on-page elements, including meta tags and keyword-rich content, and managing a targeted Google Ads campaign. A strong local SEO initiative was also undertaken, emphasizing Google My Business optimization and building local citations.

Resultado

Over the course of eight months, the dental practice saw a 55% increase in organic search traffic and a 30% uptick in new patient registrations. They climbed to the first page for several vital search terms locally.

Desafio

Our client, a Michigan-based vacation rental company, faced declining direct bookings and stagnant web traffic. Relying heavily on third-party platforms like Airbnb and Vrbo for reservations, they had limited control over customer interactions and revenue.

Solução

We devised a holistic SEO and digital marketing plan. High-quality content centered around Michigan getaways and vacation tips was produced and disseminated across social platforms. Technical SEO was refined for better site speed and mobile responsiveness. We also implemented a PPC campaign.

Resultado

The 9 month campaign led to a 70% uptick in organic web traffic and a 50% increase in direct bookings, substantially reducing the company's dependence on third-party platforms like Airbnb or Vrbo. The $14,000 budget resulted in a strong ROI that continues to provide value month after month.

Desafio

A local jewelry store in Dallas was struggling with poor online visibility & ranking below competitors for critical keywords related to their niche. Despite having quality products and excellent customer service, they couldn't attract adequate web traffic or increase in-store visits.

Solução

We implemented a tailored SEO strategy, focusing on both on-page and off-page SEO. On-page elements like meta descriptions, headers, and content were optimized for target keywords. A local SEO strategy was also adopted to enhance Google My Business listings and local citations.

Resultado

Within three months, the jewelry store experienced a significant uplift in search engine rankings, moving from page 4 to page 1 for three essential keywords - their most important keywords. Web traffic increased by 128% and their appointment calendar received twice as many bookings per month.