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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | – | 1,755,534,327 | 3.48 | 39.99% | |
2 | ![]() | – | 916,370,973 | 5.02 | 35.04% |
3 | – | 252,300,000 | 2.70 | 52.27% | |
4 | – | 229,129,910 | 2.16 | 58.10% | |
5 | – | 172,115,869 | 5.01 | 43.07% | |
6 | google.it | – | 147,548,916 | 3.91 | 33.49% |
7 | ![]() | – | 130,610,452 | 2.82 | 42.86% |
8 | ![]() | – | 125,349,782 | 3.32 | 37.48% |
9 | ![]() | 1 | 111,688,512 | 2.16 | 53.04% |
10 | 1 | 110,410,446 | 3.09 | 39.64% | |
11 | ![]() | – | 100,124,342 | 2.00 | 66.83% |
12 | ![]() | 1 | 82,579,096 | 1.74 | 71.05% |
13 | mediaset.it | 1 | 79,498,250 | 2.79 | 41.56% |
14 | ![]() | 2 | 74,112,299 | 2.30 | 47.98% |
15 | ![]() | 1 | 55,077,134 | 3.01 | 38.67% |
16 | ![]() | 1 | 52,633,446 | 4.83 | 39.01% |
17 | ![]() | – | 52,343,378 | 1.83 | 64.89% |
18 | 2 | 51,231,878 | 3.50 | 37.03% | |
19 | reddit.com | – | 49,428,064 | 2.23 | 58.83% |
20 | ![]() | 2 | 49,365,165 | 3.13 | 38.20% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
google.com is the most visited website in Italy in December 2022, attracting nearly 1.8B monthly visits. With second-placed youtube.com receiving 916.4M visits in the same period. facebook.com also performed strongly, generating nearly 252.3M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 2.96 pages. The highest average pages per visit - youtube.com - 5.02 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 45.28% and the highest bounce rate - twitter.com - 71.05%.
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