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The Abbi Agency

The Abbi Agency

The Abbi Agency is an outcome-obsessed, full-servi
4.9

Reno, Nevada, United States

10-49

2008

The Abbi Agency (TAA) is an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action. Or tastefully mention that it works with organizations ranging from world-class travel destinations, to national health initiatives and Fortune 500 heavyweights. TAA generates movements that refuse to be ignored.

Proudly headquartered in Nevada with offices in Las Vegas, Reno and Helena, Montana, TAA is powered by a team that hails from all corners of the globe. At the core of the company, connecting the agency’s team across oceans and entire continents, is a deeply held belief in great ideas well executed. This tenet allows each and every team member to blast through roadblocks and blow past expectations. And through it all, TAA lives, works and breathes the closely held values of being Fierce, Real, Intentional, Loyal and Agile.

The company’s real magic lies in a very special melding of minds, producing work that captures hearts and inspires action. Imagine creative writers working hand-in-hand with back-end programmers. Public relations strategists brainstorming with a best-in-class SEO team. Graphic design gurus and social media savants joined at the hip. And then imagine all the beautiful results that come from these remarkable collaborations.  

Impact is at the heart of what the agency does. We pride ourselves on building better communities, and as a certified B Corporation, the team is guided by the foundational mission of “Be Bold. Be Boundary Breaking. Be Big Hearted.” The B Corp designation isn’t just a shiny badge — it’s a promise, and most of all, a glimpse into the agency’s beating heart. Since the company’s earliest days, each team member has thought differently, acted differently and believed that an agency can reach higher by moving beyond the tired practices of the past. As a B Corp, TAA has codified and quantified a culture of being a force for good in this world.

TAA works in a variety of industry sectors, from tech, travel and education, to healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards and Bulldog PR’s Midsize Agency of the Year, the company excels in creating award-winning integrated marketing campaigns for clients, including Visit Carmel, Carnival Cruise Line, Aramark Destinations, the Yosemite Conservancy, Google, Tesla, Edgewood Tahoe, Nevada Health Link, Travel Nevada and many, many more.

Porte das empresas dos clientes
Budget per project
$5,000 - $25,000+
Foco geográfico
  • United States
Idiomas
  • Inglês
Histórias de sucesso

Desafio

Nevada Health Link is the go-to source for quality and affordable health insurance options for those who do not have employer sponsored health insurance and do not qualify for Medicare or Medicaid. However, Nevada Health Link’s Open Enrollment Period runs from November 1 through January 15.

Solução

A new creative campaign messaging that was tested on real Nevadans. Strategic PR push to gain earned media Boosted community relations efforts to get enrollment assistants directly in front of the uninsured. A fresh social media approach with community partners Ongoing owned SEO driven blog content

Resultado

NevadaHealthLink.com saw its second highest enrollment period to date of over 96,000 consumers, which comes out to about 25% of the state’s uninsured population (364,000 uninsured). Nearly 100,000 more Nevadans are covered, bringing Nevada Health Link closer to its goal of a fully insured Nevada.

Desafio

When Google made plans to celebrate the groundbreaking of a new data center in Henderson, Nevada, they were faced with a pervading sense of negativity regarding to the sizable incentive package the company had been granted by state officials. Google needed to earn good-faith public support.

Solução

We chose to embargo the story of the groundbreaking with a non-partisan, statewide news outlet ensuring they would be the first to break the news. And to demonstrate the company’s serious intent to further invest in Nevada Google launched Google.org Impact Challenge.

Resultado

Media relations resulted in 96 placements, including two print articles, 37 online articles, 50 broadcast stories, seven radio stories, and more than 453 shares on social media.

Desafio

Carnival Cruise Line, a leader in the cruise industry, must find new ways to thoughtfully engage with their audience. The Abbi Agency partnered with Carnival to elevate their content marketing efforts, using on-site SEO tactics to chart a new course for the Away We Go blog and appeal to cruisers.

Solução

The Abbi Agency’s content plan includes monthly blog posts, historical optimizations, a monthly newsletter, and the development of several rich content pieces. Particular care is paid to the integration of distribution channels, and ensuring that content does not live in a silo.

Resultado

The Abbi Agency’s efforts have so far resulted in an average 5% increase in blog traffic, as well as an increased newsletter open rate. Post optimizations have allowed past blogs to noticeably spike in traffic once updated.

Nossos clientes
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou SEO and Blog Content for Carnival Cruise Line a expandir seus negócios usando SEO e marketing digital
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou SEO, Paid, and Social for Nevada Health Link a expandir seus negócios usando SEO e marketing digital
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou Carmel By The Sea a expandir seus negócios usando SEO e marketing digital
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou Social, Blog, and Paid Media for Morro Bay a expandir seus negócios usando SEO e marketing digital
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou SEO, PR, and Paid Media for Edgewood Tahoe Resort a expandir seus negócios usando SEO e marketing digital
A agência The Abbi Agency, de Reno, Nevada, United States, ajudou Web, Social, and Paid Media for Discover Kalispell a expandir seus negócios usando SEO e marketing digital
Nossos prêmios
A agência The Abbi Agency, de Reno, Nevada, United States, conquistou o prêmio PR Daily Top Agency 2023
A agência The Abbi Agency, de Reno, Nevada, United States, conquistou o prêmio Advertising Agency of the Year by the American Advertising Federation 2022
A agência The Abbi Agency, de Reno, Nevada, United States, conquistou o prêmio Public Relations Society of America Silver Anvil Award 2023
A agência The Abbi Agency, de Reno, Nevada, United States, conquistou o prêmio Bulldog PR’s Midsize Agency of the Year 2023

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