Conversion Perk

Desafio

Upon engaging with the brand, several challenges were identified that were inhibiting Amazon's revenue growth: Limited Promotional Activities, Suboptimal Listings, and Inadequate Ad Campaigns.

Solução

We optimized listings for better CTR and search ranking, created a promotional calendar, and worked on ad campaigns to push revenue through ads. Now all of their products have an "Amazon Choice" badge and it is greatly helping in generating more revenue and a higher conversion rate.

Resultado

Over 300% Growth in Amazon Revenue within 1 Year. Enhanced Listing Performance. Improved Ad Campaign Performance. Expanded Market Share

Desafio

The website was struggling with low organic search visibility due to poor keyword rankings and a lack of relevant content on their website. On top of it, their average CPL was way higher than the market standard. Since they were hyperlocal so CPC was also pretty high.

Solução

On-page optimization was performed, including title tags, meta descriptions, and keyword-rich content creation. Service pages were expanded to offer detailed explanations of various urgent care treatments. Campaign restructuring & landing page was also done to improve the performance of Google Ads.

Resultado

Over 80% of targeted keywords achieved page 1 rankings on Google. Leads from PPC campaigns increased by 130%. The average spending cost on Ad campaigns cut down by 60%. Organic traffic has increased by 43%.

Desafio

The website sells coffee machine and related products in Australian market. The coffee machine market is highly competitive in Australia. Brands, both local and international, vie for the attention of consumers.

Solução

Conduct detailed competitor analysis to understand their strategies and create differentiated, compelling ad content. Filtered over 100 keywords that were consuming money with low to no return. We also filtered over 50 keywords that have been highly profitable in the past.

Resultado

Overall, revenue increased by 300% just in 6 months. The ROAS from Google Ads increased from 6X to 10X and we also explored some other products to generate more revenue. Overall, we are still growing with a steady rate of 30% to 40% every month.