Cactix

Desafio

The client needed help managing paid media to generate B2B leads, struggling with inefficient in-house ad setups and low-quality non-B2B leads. They faced strict conversion criteria, targeting complexities across multiple European countries and languages.

Solução

Implemented a detailed marketing strategy, optimizing multilingual campaigns and utilizing analytics for performance tracking. Focus shifted towards conversion optimization, refining targeting, and ad strategies.

Resultado

Achieved a tripling of leads and conversions within 3 months, reducing conversion costs by over 60%, leading to a satisfied client and a long-term partnership.

Desafio

The company needed LinkedIn marketing support for targeted ABM campaigns in the Middle East, focusing on winning key high-value accounts in the healthcare sector. Despite active sales teams, they lacked visibility and credibility throughout the decision-making process.

Solução

Launched ABM and Brand Awareness campaigns using Google Ads, LinkedIn Ads, and email marketing, focused on targeted accounts. Created and adapted content for local and regional audiences, supporting campaign objectives on LinkedIn.

Resultado

Successfully influenced target accounts and identified new high-value prospects, leading to RFP invitations from three major accounts in the region, including significant leads from outside the target list.

Desafio

The IT service provider, specializing in IT solutions for the financial sector, faced online visibility issues and a lack of quality leads despite efforts and paid campaigns. Recent website investments made them hesitant to start anew, alongside the need to promote a new range of IT risk solutions.

Solução

Optimized the existing website with improved content, CTAs, and forms for better conversion and visibility. Launched targeted Google Search Ads for high-demand services and ABM campaigns on LinkedIn, coupled with display ads and brand awareness activities to promote new solutions effectively.

Resultado

Within a month, the pilot campaign showed significant results, leading to the selection of Cactix for all future marketing efforts. The client now enjoys a steady flow of high-quality leads from both organic and paid channels, with no increase in advertising expenditure.