Blue Array SEO

Desafio

Alison.com, a multi-national e-learning platform, approached us in January 2022 due to a sustained decline in organic visibility and traffic. Having churned through multiple SEO agencies previously, we were keen to be the ones who would turn things around!

Solução

Among other tactics, we improved the E-E-A-T signals: Updating or removing courses with questionable provenance, which were likely penalised during a previous broad core update. We also focused on optimising the structure of the site.

Resultado

122% increase in organic entrances (August 2021 vs August 2022) - meaning we achieved our target with 5 months to spare.

Desafio

Global FinTech brand, GoCardless, was struggling to break away from competitors and grow their international presence in search results.

Solução

Creation of informational content, increasing the authority of the site in a YMYL topic (Your Money or Your Life topics are considered particularly delicate, and authority is key). Specific, localised keyword research for every piece of content, driven by an ongoing keyword ‘gap analysis’.

Resultado

50% increase in conversions from organic year-on-year

Desafio

RAC, a driving services company that specialises in roadside assistance and insurance, were keen to increase organic visibility for short-term car insurance solutions in the face of changing consumer trends during the cost of living crisis.

Solução

Among other tactics, we focused on Improving keyword optimisation, informational content, page speed and Core Web Vital performance. We identified new keyword opportunities to ensure we were covering the entire automotive consumer group.

Resultado

1407% increase in non-branded clicks to temporary car insurance page (February 2022 vs August 2022)