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SEO Learning Path by Greg Gifford

This series of free online SEO courses, delivered to you by renowned field expert Greg Gifford, will take you from beginner to confident SEO pro in a matter of hours. On your first step, you’ll learn search engine optimization essentials: crawling, indexing, and ranking principles, and link, technical, and on-page signals. Then, you’ll dive deeper into certain aspects of SEO: keyword research, backlink management, optimization for mobile devices and local searches.

What you will learn


SEO Fundamentals Course with Greg Gifford

31lessons4 hours

Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.


Keyword Research Course with Greg Gifford

8lessons1 hour

Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more.


Backlink Management Course with Greg Gifford

7lessons1 hour

Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons. Learn more.


Mobile SEO Course with Greg Gifford

7lessons1 hour

Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how! Learn more.


Local SEO Course with Greg Gifford

10lessons1 hour

Take this course to learn how and when to do local SEO to attract local customers to your business. Learn more.

Got yourself ready for the exam? Pass it and earn your certificate!

SEO Fundamentals Exam

Test your SEO knowledge by taking this certification exam. Learn more.

27 min

Keyword Research Exam

Take this exam to check and document your knowledge of keyword research essentials. Learn more.

15 min

Backlink Management Exam

Test how good you are at backlink management and link building. Learn more.

15 min

Mobile SEO Exam

Test how good you are at mobile SEO. Learn more.

15 min

Local SEO Exam

Test how good you are at local SEO. Learn more.

15 min

See what’s inside

What’s inside the courses

Video lessons

Watch short, easy-to-digest videos full of actionable advice

Further materials

Study the specially picked materials to dive deeper

Experts’ tips

Learn from the experience of SEO professionals

Quiz questions

Test how you’ve grasped the materia

About the author

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.


  • What is SEO?

    Search Engine Optimization (or SEO for short) is an exciting discipline that looks at how to make your online or digital content get seen by the people that matter most to your business. Many people think SEO is just about getting ranked on the first page of a Google search for your targeted keywords, but there’s a lot more to it, as you’ll discover in our SEO Learning Path.

  • What is the SEO Learning Path?

    Basically, the SEO Learning Path is a series of complementary SEO courses aimed at introducing you to the core principles involved in SEO.

  • What will I learn from the SEO Learning Path?

    This learning path’s objective is to equip you with a skill set that no other online course can offer. Each course delivers something different, starting with the basics of how search engines work, what indexing and ranking mean, and gradually building up the depth and technical difficulty to eventually learn about on-page and technical SEO, keyword research and how to build backlinks effectively.

  • Who is the SEO Learning Path for?

    If you’re interested in digital marketing and SEO, then this is the perfect place to start. Anyone can take these courses, you don’t need any prior experience or skills — just a desire to learn. This series of online courses can be especially useful if you’re new to digital marketing or hoping to kickstart a new career in SEO. If you’re already an established professional, you will still benefit from dipping into specific lessons within each course unit to brush up on or hone your skills.

  • Why should I take the SEO Learning Path?

    If you’re passionate about digital marketing and SEO, then taking this series of courses offers you the opportunity to get certified. And because you’ll need to come back every year to renew your certificate, potential employers will see that you’re serious about keeping your skills super sharp and up to date.

  • How long does it take to complete the SEO Learning Path?

    Our SEO Learning Path has 5 courses, with over 50 individual lessons. We estimate that it takes around 8 hours of learning time in total. Because you’re free to go at your own pace and in your own time, ultimately, how long it takes you to complete the series is up to you.

  • Do I have to take all of the courses on the SEO Learning Path?

    No. We’ve put together this suite of courses as the materials complement each other and provide a solid foundation in SEO. You can, however, choose to take whichever course or courses you feel you would benefit most from. Each individual course comes with its own exam and certification so you won’t be penalized in any way for not completing all of them.

  • Is there an order in which I should take the courses on the SEO Learning Path?

    Not really, although we’d recommend taking the SEO Fundamentals Course first just to make sure you get a solid grounding in what SEO is about before moving on to other units.

  • Will my access to the SEO Learning Path courses expire?

    The simple answer is: no. Once you’ve enrolled in any of the courses, your access won’t run out or expire. You have unlimited time and access to all the course materials so you can study at your own pace. Don’t have time this week? No problem. Just come back when it's convenient and pick up where you left off.

  • Is there certification for this learning path?

    Yes. In fact, each course within this learning path has an accompanying exam. If you take and pass that exam, you’ll earn a certificate. So, the more courses you complete - and pass an exam for - the more certificates you’ll get to show off your achievements!

  • How do I become certified?

    In order to get certified, you have to take the exam relevant to the course you’ve completed. Once you’ve passed the exam, you’ll receive a certificate. Then, all you have to do is share it on social media, and add it to your CV and LinkedIn profile to show off your SEO mastery.

  • How long is my certificate valid for?

    As SEO is a continuously evolving area of expertise, skills can quickly become obsolete. This means that you’ll have to renew your certification every year in order to stay certified.

  • My certificate has expired. How do I renew it?

    Getting a new certificate if your old one has expired is simple. All you have to do is retake the courses to make sure you’re up to date with the latest SEO techniques and material, and then retake the relevant exams. Once you successfully pass an exam, you’ll get a new certificate that is valid for another year.

  • Are the learning path training materials free?

    Yes, all of the courses and lessons in this learning path are free.

  • Are the exams free?

    Yes! We don’t charge you for taking the exams on this learning path.

  • Is it free to renew my certificate?

    Yes, it’s completely free to renew your certificate.

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