Semrush Persona

The Semrush Persona is a free tool that helps you create unlimited buyer persona profiles for your business - with ease. You can either use the existing templates (for example, the B2B persona) or create your own personas from scratch. The templates are fully customizable: you can add various modules and create new ones. For example, you can choose to include demographic and professional information, goals and pain points, factors influencing buying decisions, etc. Use this tool to save time and resources once your primary buyer persona research is complete. The visually attractive profiles that are easy to understand and remember can help transform your findings into meaningful insights. It’ll help you ensure that everyone in your company is aware of your buyer personas (and is proactively using them to make business decisions). By the way, you can also use the in-app tips if you are not sure where to source data and/or how to put it into practice.