Video Marketing Software: The Best Apps to Grow Your Brand with Video

Explainer videos are short videos that explain a concept or product or service. They’re an effective part of a video marketing strategy and one of the best types of videos to introduce your brand to an audience for the first time. You can make explainer videos with a video production agency or with the help of AI video tools. The AI Video Marketing Automator can help you make animated explainer videos from a quick prompt, script, or blog post.

Three qualities of a good explainer video include: •Clarity: The most important part is communicating your message clearly and concisely. You want viewers to go from totally unfamiliar to understanding your concept or message in under 1-2 minutes. Make the visuals clear, use straightforward language, and use logical flow of information. •Simplicity: Keeping the video simple is key to getting your message understood. Focus on the key concepts without going into too much detail. Remember to emphasize the benefits of why this information matters to the audience. A simple presentation of the idea or brand will help viewers stay engaged and retain the information. •Engagement: Lastly, the goal should be to capture the attention of your audience. No one wants to watch a boring presentation! Use engaging visuals, music, and a compelling narrative to keep people invested in the video. See if you can incorporate animation, humor, or storytelling techniques in

Video marketing is a great strategy to build your brand awareness. To get more brand awareness, you need to establish your brand online and reach out to your ideal target audience. An important part in video marketing is distribution. Don’t just post your videos on YouTube or your website. Use social media and channels like email or digital advertising to share your brand’s message with your audience. With a relevant brand message, you can build brand awareness with engaging high quality videos. The Semrush App Center has plenty of marketing tools to help you generate your first videos. Start with the AI Video Marketing Automator, AI Social Content Generator, and Adcreative.ai.

To come up with a video strategy, you need to understand your audience. Start by looking at what your close competitors are doing. Do they leverage consistent video content on their YouTube channel, social media feeds, or website? Some ideas for a video marketing strategy to consider are: • Encouraging user-generated content: Ask your audience to create and share their own videos about your brand on social media to increase brand awareness • Collaborate with influencers: Partner with a relevant influencer that could create videos about your brand and share them with their followers to grow your awareness at a larger scale. •Create engaging content: Whether you can work with a video product agency, AI tool, or just a smartphone camera, you should make all of your videos attention-grabbing and on brand. Establish your brand’s personality and tone of voice to connect with your target audience and always share your videos through your social media channels where your audience is.

All businesses that serve people who use the Internet can benefit from video marketing. If you’re a small business, you might be looking for the most affordable way to get started. In addition to creating DIY video clips to showcase your products and services to your potential customers, you could create video ads. By using paid advertising, you can introduce your brand to a larger crowd and send your audience to the best landing page on your website. Video marketing tools in the Semrush App Center such as the AI Video Marketing Automator, AI Social Content Generator, and Adcreative.ai can help you. These tools make it easy to generate videos from scratch, host your videos, share videos to social media, or create video ads for Google display or social media advertising.