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zhihu.comApril 2023 Traffic Stats

Country Rank

Country Rank

China
5

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zhihu.com Web Traffic Statistics

Get a snapshot of Zhihu’s online performance by viewing its most critical traffic metrics

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zhihu.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April zhihu.com received 123M visits with the average session duration 16:00. Compared to March traffic to zhihu.com has decreased by -22.1%.

Total Visits last 3 months
Apr123M
Mar158M
Feb126.2M
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zhihu.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zhihu.com's core audience is located in China followed by United States, and Taiwan, Province of China.

Country
All devices
Desktop
Mobile
China
43.12%53M85.75%14.25%
12.87%15.8M69.78%30.22%
Taiwan, Province of China
11.93%14.7M23.31%76.69%
10.14%12.5M38.23%61.77%
4.35%5.4M21.32%78.68%
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zhihu.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On zhihu.com, desktops drive 60.5% of visits, while 39.5% of visitors come from mobile devices.

Desktop60.5%Mobile39.5%

Desktop

60.5%

Mobile

39.5%

zhihu.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On zhihu.com, visitors mainly come from google.com__Google organic (26.42% of traffic), followed by baidu.com (23.54%). In most cases, after visiting zhihu.com, users go to google.com and baidu.com.

zhihu.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zhihu.com’s traffic has dropped by -15.8% month-on-month down to current organic search traffic.

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Last updated: May 11, 2023

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