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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
E-commerce and Retail
Most Visited Websites by Traffic in the world for E-commerce and Retail, February 2023
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | 7 | 815,149,505 | 1.51 | 85.40% |
| 2 | aliexpress.com | 1 | 800,811,320 | 3.28 | 60.56% |
| 3 |  | 1 | 761,293,680 | 5.13 | 40.28% |
| 4 |  | 1 | 659,057,689 | 6.06 | 40.66% |
| 5 |  | 1 | 615,226,390 | 2.50 | 63.99% |
| 6 |  | 1 | 471,763,074 | 3.69 | 51.94% |
| 7 |  | 2 | 460,634,094 | 4.50 | 46.73% |
| 8 |  | 2 | 453,100,649 | 5.15 | 42.14% |
| 9 |  | – | 348,350,704 | 5.08 | 42.34% |
| 10 | lazada.com.ph | 6 | 324,616,994 | 1.52 | 81.39% |
| 11 | amzn.to | 1 | 318,939,330 | 1.49 | 80.72% |
| 12 | ozon.ru | 1 | 264,518,599 | 5.99 | 43.75% |
| 13 | flipkart.com | 1 | 261,795,503 | 2.09 | 65.79% |
| 14 |  | 1 | 247,199,328 | 4.98 | 50.03% |
| 15 | ikea.com | – | 205,476,617 | 4.95 | 41.87% |
| 16 |  | 2 | 200,815,162 | 3.28 | 55.36% |
| 17 |  | 2 | 195,258,551 | 3.29 | 65.22% |
| 18 | allegro.pl | 3 | 194,726,123 | 4.88 | 43.82% |
| 19 |  | 7 | 188,129,149 | 2.11 | 62.37% |
| 20 | mangasee123.com | 3 | 185,679,224 | 3.56 | 43.56% |
Trends Across the Most Popular Websites by Traffic, February 2023
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
walmart.com is the most visited E-commerce and Retail website in the world in February 2023, attracting nearly 815.1M monthly visits. With second-placed aliexpress.com receiving 800.8M visits in the same period. mangakakalot.com also performed strongly, generating nearly 761.3M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.68 pages. The highest average pages per visit - ebay.com - 6.06 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 53.38% and the highest bounce rate - walmart.com - 85.4%.
Last updated: March 16, 2023