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Top Instagram Influencers

Based on data from Semrush App Center’s BuzzGuru tool, this page reveals top Instagram pages with the most followers. You can get additional data on what content and hashtags generate more engagement for each of the accounts by clicking on a profile name.
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Position
Account
Audience
Likes
Engagement rate
1
Instagram
553M336.9K0.06%
2
Cristiano Ronaldo
484.3M5.7M1.18%
3
Kylie 🤍
370.3M4.4M1.19%
4
Leo Messi
363.2M4M1.1%
5
Selena Gomez
348.2M2.3M0.66%
6
Dwayne Johnson
339.2M980.3K0.29%
7
Ariana Grande
332.7M4M1.21%
8
Kim Kardashian
330.5M1.1M0.34%
9
Beyoncé
276M2.2M0.78%
10
Khloé Kardashian
273.4M1.2M0.42%
11
Justin Bieber
259.2M1.9M0.74%
12258.6M1.4M0.53%
13
National Geographic
240.7M151.4K0.06%
14
Nike
239.1M144.5K0.06%
15
Taylor Swift
225.7M2.8M1.23%
16
Jennifer Lopez
223M1.1M0.48%
17
Virat Kohli
215.6M2.7M1.25%
18202.7M619.5K0.31%
19
Kourtney Kardashian Barker
199.4M483.8K0.24%
20
Miley Cyrus
183.5M642.7K0.35%
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