Brand SERPs - the most important KPI you probably never looked at
Founder and CEO at Kalicube
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels - The Brand SERP Guy.
Company: He is founder and CEO at Kalicube - a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name).
Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SE Ranking, Semrush, Search Engine Watch, Searchmetrics and Trustpilot.
Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series and YoastCon.
Podcast host: The conversations are always intelligent, always interesting... and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski...
Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Why “The Brand SERP Guy”?
Because Jason has been studying, tracking and analysing Brand SERPs since 2013. Conclusion: Brand SERPs are your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. Find out more https://kalicube.pro/about/