Get Your Content Marketing into a New Phase with the Recent Discoveries

600K

tweets analyzed

100K

search queries assessed

1.2M

blog posts inspected

17K

content marketing positions examined

Content Marketing Trends

We detected the most popular topics, hashtags, questions and search queries
of 2020.

Anatomy of Performing Content

We considered the factors that influenced the visibility and engagement of thousands of articles from our database.

Top Required Content
Marketing Skills

We analyzed the 2020 requirements stated in 17,000 content marketing job descriptions on Monster, LinkedIn and Indeed.

The Most Expensive Keywords

We identified the content marketing
related English keywords that cost the most to bid on.

Content Marketing Survey

We surveyed more than a thousand specialists worldwide about their approach to work: from developing a content strategy to measuring its efficiency.

62%

of the tweets analyzed use the ‘#seo’ hashtag

34.6%

received ‘strategy’ — the most popular topic on Twitter with the ‘#contentmarketing‘ hashtag

48%

of content marketers consider creating content that drives traffic as their biggest challenge

44%+

of employers want their specialists to know SEO
and Social Media

Methodology

The State of Content Marketing 2020 study is powered by SEMrush - the world-renowned
online suite of 45 tools for SEO, Advertising, Content Marketing, Social Media and
Competitive Research. We used the following tools for data collection and analytical solutions:

Content Marketing Platform

A unique set of tools covering the whole content marketing workflow: from ideation and creation to performance measurement

Traffic Analytics

A powerful solution to reveal any website’s traffic data: where it comes from and how engaged the visitors are

Keyword Magic Tool

An easy-to-use keyword research tool that provides all the data needed for an effective SEO or PPC campaign

Readers’ Feedback

• 

  Donna Moritz

  Founder of Socially Sorted

  “So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop
  for 2020... for sure!”

• 

  Lilach Bullock

  Business Success Coach & Consultant, Content Marketer

  “This is a fantastic report, jam packed full of helpful data to kick start 2020!”

• 

  Nichole Elizabeth DeMeré

  B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer

  “This report is gorgeous! I am very impressed, @semrush.”

• 

  Cyrus Shepard

  Owner of Zyppy

  “Analysis of 700,000 articles:
  While long-form content may not be a ranking factor, it sure gets shared/linked-to at a higher rate (& anecdotally, tends to rank for more terms) - Anatomy of Top Performing Articles
  Thx for the tip @semrush”

Donna Moritz

Founder of Socially Sorted

“So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop for 2020... for sure!”

Get Your Copy of the 2020 Content
Marketing Report Now!