Content Marketing Trends
We detected the most popular topics, hashtags, questions and search queries
of 2020.
Get Your Content Marketing into a New Phase with the Recent Discoveries
Reveal usable findings from this year’s content marketing landscape to build a winning strategy for 2021
- 600K
- tweets analyzed
- 100K
- search queries assessed
- 1.2M
- blog posts inspected
- 17K
- content marketing positions examined
Make the Right Content Marketing
Decisions Based on Data
The following report was created to help readers get the most
out of their content marketing efforts
Anatomy of Performing Content
We considered the factors that influenced the visibility and engagement of thousands of articles from our database.
Top Required Content
Marketing Skills
We analyzed the 2020 requirements stated in 17,000 content marketing job descriptions on Monster, LinkedIn and Indeed.
The Most Expensive Keywords
We identified the content marketing
related English keywords that cost the most to bid on.
Content Marketing Survey
We surveyed more than a thousand specialists worldwide about their approach to work: from developing a content strategy to measuring its efficiency.
Some of the Key Findings
- 62%
- of the tweets analyzed use the ‘#seo’ hashtag
- 34.6%
- received ‘strategy’ — the most popular topic on Twitter with the ‘#contentmarketing‘ hashtag
- 48%
- of content marketers consider creating content that drives traffic as their biggest challenge
- 44%+
- of employers want their specialists to know SEO
and Social Media
Methodology
The State of Content Marketing 2020 study is powered by SEMrush - the world-renowned
online suite of 45 tools for SEO, Advertising, Content Marketing, Social Media and
Competitive Research. We used the following tools for data collection and analytical solutions:
Content Marketing Platform
A unique set of tools covering the whole content marketing workflow: from ideation and creation to performance measurement
Traffic Analytics
A powerful solution to reveal any website’s traffic data: where it comes from and how engaged the visitors are
Keyword Magic Tool
An easy-to-use keyword research tool that provides all the data needed for an effective SEO or PPC campaign
Readers’ Feedback
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Donna Moritz
Founder of Socially Sorted“So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop
for 2020... for sure!” -
Lilach Bullock
Business Success Coach & Consultant, Content Marketer“This is a fantastic report, jam packed full of helpful data to kick start 2020!”
-
Nichole Elizabeth DeMeré
B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer“This report is gorgeous! I am very impressed, @semrush.”
-
Cyrus Shepard
Owner of Zyppy“Analysis of 700,000 articles:
While long-form content may not be a ranking factor, it sure gets shared/linked-to at a higher rate (& anecdotally, tends to rank for more terms) - Anatomy of Top Performing Articles
Thx for the tip @semrush”
Donna Moritz
Founder of Socially Sorted“So handy! Great seeing SEMrush turn millions of data pieces into useable, actionable takeaways relating to Content Marketing. The detail is super helpful and I love the summary sections - some nuggets of gold in there for everything from keywords and search to blog post length. I'll keep this handy on my desktop for 2020... for sure!”
Get Your Copy of the 2020 Content
Marketing Report Now!
