Keyword Magic Tool: Match Types

We’ve made keyword research more precise for you — we’ve embedded Match Type filters in the Keyword Magic tool, so you can collect the most relevant keywords for your SEO or PPC campaign.

With this update you can use the Exact, Broad or Phrase match filter to display keyword ideas for your seed keyword according to similarity.

Once you enter a keyword and select the match type, Keyword Magic will provide you with millions of keyword suggestions including your seed keyword respectively:

• Exact match — the exact keyword or keyword phrase you entered in the same order
• Phrase match — the exact keyword or keyword phrase you entered in any order
• Broad match — close variants of the seed keyword or keyword phrase you entered in any order

Also, you can include and exclude keywords using Exact or Broad match filter to narrow your keyword search.

What do you think about this update? Your feedback is very important to us. Send us your thoughts to

keyword-magic-feedback@semrush.com. And thank you for making us better!