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Semrush Local’s Google Connector

Listing Management is a Semrush Local tool that syncs your business data across multiple online directories. 

With this tool, users save time by managing their business listings and information in one place without having to visit each directory manually. To learn more about the Listing Management tool and how to use it, visit this article on Listing Management.

What Is the Semrush Local’s Google Connector?

The Semmrush Local’s Google Connector helps users connect their locations to Google Business Profiles, one of the most important directories for Local SEO. Previously, these connections were made using 3rd-party solutions. 

Now, Semrush has developed its own connector, which works directly with Google APIs. 

Benefits of the Semrush Local’s Google Connector

This integration eliminates 3rd-party providers from the connection process and provides a more stable connection. 


The Semrush Local’s Google Connector also:

  • Provides access to Google Business Profile Insights report, which gives a plethora of helpful metrics
  • Connects all locations to Google, all at once

The Google Business Profile Insights Report

Getting access to the Google Business Profile Insights report is one of the most important features of the new integration. 

From this report, users can see key metrics fetched from Google Search and Google maps. 

Those metrics include: 

  • Views
  • Actions (direction requests, calls, messages, website visits)
  • Average Rating

Google Insights Report within the Listing Management Tool.

Users will also be able to compare their current performance to a previous period, year, quarter or month to help monitor progress long-term. They can also adjust the time periods to expand their data insights report.

Beginning two months after the initial setup of a location, a generated newsletter with new data from the main searches will be sent to the user every two weeks.

Users will still be able to access these insights from within the Listing Management tool. 

Semrush Local’s Google Connector Features

Because we work with Google directly, we have access to new opportunities that help us develop this integration. 

We don’t have plans for new features set in stone yet, but there are opportunities on the horizon for aggregating Google Insights—views, searches, and user actions—across several locations.

Here is a list of potential future opportunities: 

  • Google Business Profile Posting
  • Competitive research based on analysis of competitors' profiles in Google
  • Advanced Google Maps position tracking

Instruction: How To Reconnect Locations to Google with the New Google Connector

If you have at least one location to reconnect, a notice will pop up in your Listing Management tool displaying a green button that says “Reconnect locations.” 

It’s located at the top, near the Overview and Locations tab.

Example of the reconnection notification.

After clicking the green button, there will be a redirect from Semrush to the integration page on Google. 

Choose a relevant Google account and grant access to “See, edit, create, and delete your Google business listings.” 

Click “Allow” to move to the next step.

Example of steps to grant access via Google.

Remember to be accurate while matching locations with Google Business Profiles. 

Double-check information like your business name, city, and address. This is especially important if you have many locations to reconnect and the locations’ business names are very similar.

Pop-up of double-check notification.

Now that you have allowed access to reconnect, you will see the list of locations that need to be reconnected. 

Below each location, there is a drop-down that allows you to choose the matching business profile.

Note: Make sure this is the right location. Any confusion on Google’s end may result in a business profile suspension put in place by Google.

Step showing how to connect to Google Business Profile.

After selecting the correct location, make sure all locations display a success status. There will be a green check mark that tells you your connection has been successful. 

If you do not see a green check mark, you may see an error message with details on how to fix the issues.

Select the green “Got it” button, and you’ve successfully reconnected your listing.

Pop-up showing connected locations.


No. After the reconnection, information may be temporarily misplaced as we add new information. It may take a few hours to see your reviews restored.
Not at this time, but we hope to see it in the future. 

The current iteration of the New Google Connector doesn’t sync photos and attributes, but we are working on the next phase to make sure this works properly in the future.