The Social Media Analytics tool allows you to see your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels.
The Overview section of this report will let you see your data from Facebook, Instagram, and LinkedIn Profiles in one view.
With each of these channels you can see the amount of new follows, the post reach, post engagements, and the engagement rate. Below each of these data sets, you can see the percentage gained or lost over the given time frame. A positive change will be shown in green, while a negative change will be red.
Facebook is currently broken down into 5 sections Audience, Page likes, Engagement, and Posts. You are able to get insights about your social media performance by analyzing each of these sections.
You can choose a set date range for Page Likes, Engagement, and Posts reports.
In the audience tab you can see how your audience is broken down by country, gender, age and what time they are most active on your site. Each of these metrics are broken down into their own widgets so you can get a greater understanding of how they break down.
The Page Likes tab will let you see the distribution of your pages likes. This will show you your total page likes, new page likes and organic and paid page likes. At the bottom of the report you can see two widgets that break your page down by where people liked your page and why you lost likes. This can help you understand where you’re performing well and what you might need to change in order to avoid unlikes.
At the top of the engagement tab, you’ll have three small widgets that show you your impressions, reach and engagement rate. Just below these widgets you have two bar graphs that break down your impressions by day and reach by day. Each of these widgets can be filtered by organic and paid results.
The engagement by day line graph lets you see your total engagement, reactions, shares, comments, and total post clicks over your given time frame.
Finally, at the bottom of the dashboard, you will find your breakdown of reactions as well as any negative reactions to your page.
In the Posts section you will see two tables, top posts and posts that upset people. Your top posts can be filtered by engagement rate, by link clicks, by people and by reactions.
Top posts are determined by the following criteria:
Engagement Rate >= 2%
Number of people click on links >= 3
Number of people engaging with the post >= 3
Number of people reacting to the post >= 5
Upsetting posts are:
Posts where people reacted negatively, hid the post, hiding all posts from a specific page, or reported the post as spam.
Your published posts at the bottom of the dashboard will let you filter your posts by engagement, impressions & reach, clicks, and negative reactions. From here, your posts can be filtered by engagement rate, people, link clicks, video views, reactions, shares, and comments.
Similar to Facebook, the Instagram report is divided into three sections: Audience, Profile Interactions, Posts and Stories.
Under the audience tab, you can see the breakdown of your followers by country, gender, age, and what time they are most active. Each of these metrics has its own widget.
Profile Interactions tab allows you to see all of your profile interactions. These include profile reach and clicks on CTAs like get directions, website, phone call, email, and text message.
The Posts tab lets you analyze a table of your Instagram posts. By default, posts are sorted by the date they were published (with the most recent one at the top). The Posts type selector lets you filter the table to show you only photos, only videos, carousels, or reels. You can also search to find specific posts.
To change the sorting order of the posts, you can select any of the corresponding column headers:
Engagement rate — the total amount of all likes and comments on the post divided by the number of people who saw the post (over the set date range).
Reach — the number of unique Instagram accounts that have seen the post.
Impressions — the total number of times the post has been viewed.
Saved — the number of accounts that have saved the post.
Engagement — total number of likes and comments on the post.
Likes — the total number of likes on the Instagram post.
Comments — the total number of comments on the Instagram post.
In the Stories section, you will see your Most Engaging (motivated users to reply) and Most Catching (users tend to watch them more than once) stories.
Below Most Engaging and Most Catching stories widgets, you’ll find two tables with your active and archived stories with engagement metrics for each post: Impressions, Reach, Replies, Reply rate, Taps back/forward and Exits.