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Marketing Analyst | Semrush

Marketing Analyst

Remote

Semrush is a leading digital marketing toolkit for SEO, PPC and content marketing professionals worldwide, with over 7 million digital marketers customers using Semrush to improve online marketing activities, monitor their website’s performance, as well as the competitor’s one. With over 45 tools within the software and search data for 140 countries, Semrush provides solutions for in-house marketing teams and agencies working with clients in any industry. In its niche and pricing segment, Semrush is an absolute leader helping good marketers become great!

What will be your main areas of responsibilities?

  • Build a cohesive end-to-end analytics system to drive better customer journey understanding and alignment between marketing, product and UX teams;

  • Help marketing team with performance analysis and forecast based on KPIs and historical data;

  • Analyze marketing channels performance based on various attribution models and data sources;

  • Proactively gather insights based on available data and suggest performance improvements to marketing and product teams;

  • Analyze how marketing campaigns affect product performance;

  • Identify the reasons behind sudden drops/increases in key metrics and CRs;

  • Ensure proper tracking implementation on Sellerly website;

  • Work in close collaboration with Semrush analytics team to create and support web analytics dashboards for Sellerly marketing and product teams;

  • Identify and filter out bot traffic from web analytics;

  • Help develop hypotheses for A/B tests to improve marketing performance, analyze the A/B test results;

  • Help marketing team with designing questionnaires and surveys for customer research.

What skills are we looking for?

  • Previous experience with building end-to-end analytics (ideally for SaaS).

  • English proficiency: Upper-Intermediate or higher.

  • Experience in marketing analytics, web analytics (1.5+ years).

  • Knowledge of SQL.

  • Experience with Google Analytics, Google Search Console, Bigquery.

  • Experience with data visualization tools (Tableau, Google Data Studio).

It would be an advantage:

  • Knowledge of Python.

  • Experience in product analytics for SaaS or online-first businesses.

  • Experience of creating and implementing custom attribution models.

We offer:

  • Career in rapidly growing IT;
  • Official employment according to the Labor Code of the Russian Federation;
  • Flexible working day starts (between 9.00 and 12.00 am) with 5 working days (Monday-Friday);
  • Comfortable and cozy office near Moskovskiye Vorota subway station;
  • Friendly employees;
  • Corporate education (training, seminars, conferences);
  • Fitness compensation;
  • Medical insurance.
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