The SEO, SEM, PPC and Content Marketing Blog - Semrush

technical seo audit

How To Perform a Technical SEO Audit in 15 Steps

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.

Feb 26, 2021SEO 31 min read
rich snippets
competitive analysis
featured snippets
technical seo audit

SEO

31 min read

How To Perform a Technical SEO Audit in 15 Steps

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.
A.J. GhergichFeb 26, 2021
SEO report guide

SEO

16 min read

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Melissa FachFeb 26, 2021
New Ebook

Oct 06, 2020

3.5K downloads

9 Steps to Creating SEO-Friendly Content

9 Steps to Creating SEO-Friendly Content

Industry Shifts, Online Stats & Surefire Insights for Digital Marketing Growth. In this turbulence-proof ebook, we highlight the industries that made the smoothest transition to online. You’ll see...
Editors' Choice

27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date.
8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
17 min read
New Podcast

Jul 15, 2020

24 min

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

How Nestlé USA Uses Emerging Technologies to Future-Proof...

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging...
featured snippets
technical seo audit

SEO

31 min read

How To Perform a Technical SEO Audit in 15 Steps

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.
A.J. GhergichFeb 26, 2021
SEO report guide

SEO

16 min read

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Melissa FachFeb 26, 2021
rich snippets
organic keywords
what are stop words
Join our newsletter
By clicking the button you consent to Semrush using your contact data for newsletter purposes
Newsletter Semrush banner
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
Target Audience for SEO

Marketing

8 min read

How to Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
Guide to App Store Optimization

Marketing

10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.
Connor LaheyNov 27, 2020
Competitor analysis
Using Semrush Audience Insights
Trial Semrush banner
Boost your digital marketing efforts
7 B2B Writing Tactics You Can‘t Miss
Content Writing: How To Write and Order Different Types of Content
Content Marketing Statistics
How to Avoid Duplicate Content

Duplicate Content: SEO Best Practices to Avoid it

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.
How to write an ebook
Top Content Marketing Trends 2021