The SEO, SEM, PPC and Content Marketing Blog - Semrush

How To Perform a Technical SEO Audit in 15 Steps

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.

Feb 26, 2021SEO 31 min read

SEO

7 min read

What Are Rich Snippets (How Do You Get Them)?

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

Shelley WalshFeb 26, 2021

Market Research

19 min read

How To Do a Competitive Analysis with Semrush (Including Template)

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis and we‘ll also provide you with a template and a checklist to get started on your own.

Shelley WalshFeb 22, 2021

SEO

10 min read

What Are Featured Snippets (How Do You Get Them)?

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

Michelle OfiweMar 01, 2021

SEO

31 min read

How To Perform a Technical SEO Audit in 15 Steps

A.J. GhergichFeb 26, 2021

SEO

16 min read

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.

Melissa FachFeb 26, 2021

New Ebook

Oct 06, 2020

3.5K downloads

9 Steps to Creating SEO-Friendly Content

Industry Shifts, Online Stats & Surefire Insights for Digital Marketing Growth. In this turbulence-proof ebook, we highlight the industries that made the smoothest transition to online. You’ll see...

Editors' Choice

27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date.

Local SEO

8 min read

Market Analysis Done in Under 60 Minutes

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

Market Research

8 min read

The Anatomy of Top Performing Articles: Successful vs. Invisible Content – Semrush Study

We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.

Advanced SEO

Feb 02, 2021

10 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

Advanced SEO

Dec 23, 2020

17 min read

New Podcast

Jul 15, 2020

24 min

How Nestlé USA Uses Emerging Technologies to Future-Proof...

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging...

SEO

Keyword ResearchTechnical SEOLink BuildingLocal SEOSEO 101Advanced SEO

SEO

10 min read

What Are Featured Snippets (How Do You Get Them)?

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

Michelle OfiweMar 01, 2021

SEO

31 min read

How To Perform a Technical SEO Audit in 15 Steps

A.J. GhergichFeb 26, 2021

SEO

16 min read

The Anatomy of the Perfect SEO Report

Melissa FachFeb 26, 2021

SEO

7 min read

What Are Rich Snippets (How Do You Get Them)?

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

Shelley WalshFeb 26, 2021

SEO

5 min read

Organic Keywords: SEO for Beginners

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Michelle OfiweFeb 25, 2021

SEO

6 min read

What Are Stop Words? A Guide for 2021 (with List)

Stop words add context to content and help improve the user experience. Learn about stop words when you read our post.

Connor LaheyFeb 05, 2021

Marketing

Market ResearchBrand ManagementYouTubeAmazonEcommerceAgency Central

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.

Natalia ZhukovaFeb 24, 2021

Marketing

8 min read

The API: What it is and how it boosts your business

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage.

Natalia ZhukovaJan 20, 2021

Marketing

8 min read

How to Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.

Connor LaheyDec 09, 2020

Marketing

10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.

Connor LaheyNov 27, 2020

Marketing

9 min read

Competitor Analysis: How to Spot Shifts in Your Rivals’ Marketing Strategies

Learn more about the key steps of competitor analysis and discover how to turn your competitive insights into actionable business decisions.

Natalia ZhukovaNov 11, 2020

Marketing

8 min read

How To Use the Semrush Audience Insights for Your Marketing Campaigns

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.

Natalia ZhukovaOct 20, 2020

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Content Marketing

Content Marketing

11 min read

B2B Writing Success Revealed: 7 Tactics You Don't Want To Miss

Not all B2B texts are created equal. In this post, we’re going to look at the differences between B2C and B2B writing and share some tactics for creating B2B content that will differentiate you from your competition.

Darina AndronovaFeb 05, 2021

Content Writing: How To Write and Order Different Types of Content

Content Marketing

29 min read

Content Writing: How To Write and Order Different Types of Content

You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.

Irina ZelenevaJan 19, 2021

Content Marketing

13 min read

Content Marketing Statistics You Need To Know For 2021

These Content Marketing stats will help you polish the creation process. Insights from this survey report, feature insights and answers from 1500+ marketers that can quickly point you in the right direction for content creation.

Alina PetrovaJan 14, 2021

Content Marketing

7 min read

Duplicate Content: SEO Best Practices to Avoid it

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.

Alex Buckingham-BullockDec 23, 2020

Content Marketing

35 min read

The Ultimate Guide to Writing an Ebook for Your Business [FREE Template]

Wondering how to write an ebook that fully explores your topic but doesn’t overwhelm your reader to the point that the information is difficult to understand? This guide will walk you through each step of writing and publishing an ebook and provide you with a FREE ebook template.

Maria RaybouldDec 03, 2020

Content Marketing

15 min read