The goal was simple - increase traffic by +100K from the second month of the start of the project. To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum growth.
We narrowed down on 3 experiments to execute and generate the required high traffic in a short period of time. 1. Pushing KWs from 11-30 rank to 1-10 rank 2. Dominating SERPs with different result types for similar search queries 3. Google Web Stories
upGrowth’s organic mixed-bag growth strategy paid off, resulting in +193K traffic in the second month, with 8 million impressions.