upGrowth

Desafio

The goal was a little difficult. We had to increase the traffic of a new domain website. To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum traffic.

Solução

We implemented supporting article-based experiments on the website. There were several old blogs on the site – but they were not optimized at the time. We began by optimizing each blog with all technical SEO points.

Resultado

This goes to show that organic search is still one of the best ways to build brand awareness and attract new users. Want us to help you achieve the numbers you’re looking for? Get in touch with us and we’ll map out a strategy for you!

Desafio

The goal was simple yet daunting. We needed to keep the cost per lead as low as possible while still exhausting the entire Google Ads budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solução

We identified the latest trends in the world of small business loans to leverage them in our adverts. For example, we used the “59 Minutes Loan” theme to emphasise how easy it is to borrow money through Lendingkart.

Resultado

Our holistic approach to the ad strategy paid rich dividends and Lendingkart’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 20%.

Desafio

The goal was simple - increase traffic by +100K from the second month of the start of the project. To achieve this goal, we took the highest possible risk, using an experimentation-based SEO approach to get maximum growth.

Solução

We narrowed down on 3 experiments to execute and generate the required high traffic in a short period of time. 1. Pushing KWs from 11-30 rank to 1-10 rank 2. Dominating SERPs with different result types for similar search queries 3. Google Web Stories

Resultado

upGrowth’s organic mixed-bag growth strategy paid off, resulting in +193K traffic in the second month, with 8 million impressions.