The SEO Works

Desafio

Our client is one of the largest cricket retailers in the world. They approached The SEO Works to improve their PPC activity, increase their online transactions, transaction revenue and Return on ad spend.

Solução

We focussed on improving the performance of their search and shopping campaigns, increasing online conversions and ROAS (return on ad spend). We did this by re-structuring their existing campaigns, focussing on driving more from higher value products and retargeting missed conversions.

Resultado

A huge increase in online transactions has turbocharged their transaction revenue by 278%, and increased their return on ad spend to 1500%. This has been achieved whilst decreasing their monthly budget spend on clicks.

Desafio

Our client, an investment platform, wanted to build links & grow website traffic by 30%, whilst maintaining conversions. They faced multiple challenges such as diminishing search interest in self-trading after the pandemic, the fierce competition in this YMYL niche, and trust issues in the industry.

Solução

Our campaigns focused on financial scams. As well as being a hot topic, it would help position our client as an authoritative source, knowing we had the expertise to draw on. We made sure to publish high-quality research for this YMYL topic, using data to produce a wide range of angles.

Resultado

Across these three campaigns, we gained 150 links, with estimated combined campaign views of over 1.5 million! We exceeded their target of a 30% increase in traffic, by increasing their daily users by 100%! All of this on a sensible budget and in a very competitive industry.

Desafio

Our client, a private number plates retailer, contacted The SEO Works as their organic traffic and revenue was starting to decline. They wanted to catch up to their competitors in search results, and push core keywords onto the first page of Google.

Solução

To understand why their competitors were outranking them, we conducted a deep analysis into their strengths and weaknesses. Then, we implemented a strategy that focused on closing any gaps in their content and fixing technical issues.

Resultado

With an 85% increase in organic sessions also came a 215% increase in organic revenue. As a result of our optimisations, our client appears on the first page of Google for core terms like ‘private number plates’ – significantly boosting visibility for the brand.