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Hi there, my name is Lesley Van De Mortel. I am a professional digital marketing consultant with six years of in-depth experience building profitable HIPAA-compliant patient acquisition systems for healthcare organizations across the United States.
During the past six years, I have worked with over 100 clients and helped several of them scale their practices into multiple locations. One of my recent case studies details how I’ve helped NeuroStim TMS Centers in WA scale from two to nine clinic locations in four years. Another case study shows how I’ve helped a brand new emergency dental clinic in Atlanta, GA, scale into multiple clinic locations during the past three years.
As a CHPSE® certified HIPAA expert, an Official Google & Microsoft Advertising Certified Partner, and Semrush Certified Partner, I’ll build a turnkey marketing engine inside your organization that you own and control. Your organization will be able to dramatically increase patient acquisition and leverage all popular online advertising platforms while staying compliant with all federal & state regulations.
As HIPAA requires, I’ll enter into a Business Associate Agreement (BAA) with your organization offering total peace of mind.
Don’t fall victim to non-compliant marketing agencies putting your organization at risk of huge fines, class action lawsuits & settlements, and avoid the damaging headlines.
Get in touch today and let me help you grow your organization with compliant performance marketing.
$150,000
2023
55 meses
Desafio
NeuroStim TMS Centers struggled to generate sufficient new patients to expand into additional locations before I started working with them in 2019. There was no marketing system in place or follow-up system, and they needed help with their digital marketing in all areas.
Solução
I took control of the advertising accounts, website & digital infrastructure, and SEO. I implemented email automation and built a solid Salesforce CRM for follow-up. I then developed a HIPAA-compliant marketing system responsible for patient acquisition, which currently has a $2MM annual budget.
Resultado
During the past four years, NeuroStim TMS Centers has grown exponentially from two clinic locations to 10 clinic locations across Washington State. Due to this incredible growth, NeuroStim TMS was acquired by ARC Health in March 2023. I continue to support both NeuroStim TMS Centers & ARC Health.
$60,000
2023
30 meses
Desafio
Dr. Burke contacted me in August 2020 asking if I could help launch their new emergency dental clinic in Marietta, GA, in December 2020. After extensive research, I came up with the name; My Emergency Dental and helped facilitate the launch of her new emergency dental clinic.
Solução
I took control of their new website and PPC advertising on both Google and Bing to get immediate patients in the door looking for emergency dentists. By month five, the clinic generated $300k in monthly revenue. Since 2022, I layered SEO on top of our advertising to maximize organic search.
Resultado
My Emergency Dental in Marietta, GA, officially launched in January 2021 and opened its second location in Stockbridge, GA, in August 2022. Their third location will be in Lawrenceville, GA, and will open its doors in October 2023. MED continues to grow at an incredible pace with my support.
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