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Brafton

Brafton

Fuel Your Brand.

United States

London, England, United Kingdom

Sydney, New South Wales, Australia

Trabalho à distância

50-249

2008

4.7

Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech.

Our mission: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.

We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:

Account-based marketing campaigns.

Case studies.

Content for SEO.

Comprehensive technical SEO audits.

Custom illustrations.

End-to-end inbound strategies.

Landing pages.

Blog posts.

Social media content.

eBooks.

White papers.

Infographics.

Interactive content.

Press releases.

Paid search campaigns.

Paid ad campaigns.

Power-point presentations and slide decks.

Sales sheets and one-pagers.

Videos & animations.

Newsletters, drips & other email content.

Web design, development and UX.

Much more.

Content marketing is our calling. We follow it to ROI for our customers.

Histórias de sucesso

Desafio

For one e-commerce client, a blog had proven success in getting users interested in products – they were seeing 5x more revenue from the blog year over year. A design refresh correlated with a decrease in blog conversions. CTA buttons for relevant product pages had previously occupied the top right.

Solução

Build a content archive around the company’s top products, with CTA buttons that related specifically to the products mentioned within the blog posts. Next we decided to bring in a UX mockup to test optimal placement.

Resultado

Updating article templates for CTA buttons increased revenue in just one month by a staggering 83%, despite a traffic increase of only 1%. This was across all website channels – organic search saw a 431% increase, email referral traffic had a 300% increase and Average order value increased by 48.5%.

Desafio

A global software company needed our expertise in Paid Search/PPC to help generate more qualified leads through Google Ads. They were seeing money go out the window on irrelevant keywords, incorrect audience targeting, and an ever-growing cost-per-conversion (CPA).

Solução

PPC campaigns are carried out on digital ad networks, which extend to millions of websites and apps. To find the right customers and spread brand awareness across the web, Brafton’s expert strategists help determine the right platforms for your brand and how to leverage them for the greatest impact.

Resultado

Brafton saved our client $507 dollars per conversion, we also added 50 more qualified leads in month one. After working together on a campaign restructure and optimizations, without increasing the ad budget, we increased CTR by 96%, Clicks by 17%, and increased conversions by 185% compared to prior.

Desafio

The mission: More qualified leads, less work. If it exists, someone has searched for it on Google. The key is to figure out what query they’re using to find whatever “it” is. So in the case of our client – which helps many of its business customers migrate their operations into the cloud – a query

Solução

In total, we completed about 14,000 words of blog content. We accented those posts with branded custom illustrations that popped a little more than the stock photography they’d been using. Additionally, we created 5 infographics and 4, 90-second how-to videos.

Resultado

Basically, we succeeded in ranking on Page 1 for more keywords, which in turn, drove more traffic to the site. More traffic meant more opportunities for lead generation, which culminated in a YoY increase in both MQLs and SQLs.

Orçamento
  • $2,500 - 5,000
Assistência com a Semrush

Podemos ajudar você com a Semrush.

Modelo de precificação
  • Por projeto
Idiomas
  • Inglês
Foco geográfico
  • Asia-Pacific
  • United States
  • Europe, the Middle East and Africa
  • United Kingdom
  • Australia
  • North America
Nossos clientes
A agência Brafton, de United States, ajudou CISCO a expandir seus negócios usando SEO e marketing digital
A agência Brafton, de United States, ajudou Rubbermaid a expandir seus negócios usando SEO e marketing digital
A agência Brafton, de United States, ajudou AIG a expandir seus negócios usando SEO e marketing digital
A agência Brafton, de United States, ajudou Epson a expandir seus negócios usando SEO e marketing digital
A agência Brafton, de United States, ajudou Stanford University a expandir seus negócios usando SEO e marketing digital
A agência Brafton, de United States, ajudou Hatfield a expandir seus negócios usando SEO e marketing digital
Nossos prêmios
A agência Brafton, de United States, conquistou o prêmio Top Writing Agency
A agência Brafton, de United States, conquistou o prêmio Clutch Top 1000 Agencies
A agência Brafton, de United States, conquistou o prêmio Google Premier Partner
A agência Brafton, de United States, conquistou o prêmio Top Marketing Company
A agência Brafton, de United States, conquistou o prêmio Top Social Media Companies
A agência Brafton, de United States, conquistou o prêmio Google Premier Partner
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Agências — United States