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FREE online courseRole of Content Course with Eric Enge

Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

10 lessons

Exclusive video lessons with digital marketing expert Eric Enge

1 hour

Learn the basics of SEO content in just 1 hour

100% free

The course is 100% free. Save your money for your future market research activities.

Who is this course for?

Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.

About the author

Eric Enge is an SEO consultant, entrepreneur, and public speaker who participates in dozens of conferences every year. A CEO of Stone Temple Consulting and author of “The Art of SEO”, Eric is a prolific contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch and other top industry media. During his 20-year journey as a digital marketer, Eric has experienced operating and expanding an agency, hiring employees, communicating the value of SEO to potential clients, and investing in thought leadership. Now, Eric shares his knowledge and insights in the Role of Content course made in collaboration with Semrush Academy.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Expert’s tips

Learn from the experience of SEO professionals

Read further

Study the specially picked materials to dive deeper into the topic

What to do after the course


Get certified by Semrush

Try to pass the Role of Content exam and earn your personalized certificate.

If you already have sufficient skills in creating SEO content, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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