FREE online SEO courseKeyword Research Course with Greg Gifford
Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favourite Greg Gifford.
Exclusive video lessons with recognized industry expert Greg Gifford
Learn how to conduct keyword research in just 1 hour
The course is 100% free. Save your money and use it on your own SEO efforts
Keyword Research Course Contents
Lesson 1. Introduction to Keyword Research
The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.
Lesson 2. Understanding the Business
This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You'll find out how to start your keyword research process by asking the right questions about what's important to a business and its potential customers.
Lesson 3. Query Intent
Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.
Lesson 4. Create a List
After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.
Lesson 5. Semrush Tools
To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the Semrush keyword research tools, which help you in SEO keyword research.
Lesson 6. Not Provided Keywords
To make your keyword research even more effective, you might want to discover which keywords are hidden by the 'not provided' label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.
Lesson 7. Check Your Competitors
Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.
Lesson 8. Create Content
Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.
Who is this course for?
Whether you’re just learning how to do keyword research or you’re just brushing up on certain aspects, this course will help. Upon course completion, you’ll be able to conduct solid keyword research on your own.
About the author
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Watch easy-to-follow video lessons
Study the specially picked materials to dive deeper into the topic
Test what you’ve learned
What to do after the course
Get certified by Semrush
After completing the course, you'll have all the necessary knowledge to take and pass the Keyword Research exam.
If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of keyword research concepts.
Let’s get started!
You might also like
SEO Fundamentals Course with Greg Gifford
Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Backlink Management Course with Greg Gifford
Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Mobile SEO Course with Greg Gifford
Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how! Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.