FREE online PPC courseSemrush Advertising Toolkit Course
Learn all there is to know about Semrush's PPC Toolkit from those who created it.

12 lessons
Exclusive video lessons with skilled PPC experts Sean Patterson and Chris Wyatt
2 hours
Become a proficient Semrush PPC user in just 2 hours
100% free
The course is 100% free. Save your money for future PPC successes
Semrush PPC Advertising Toolkit Course Contents
Module 1. Competitive research
PPC campaign success depends on effective preliminary research. In this module, you will learn how to perform keyword research for your paid search campaigns.
Key points of the module:
Module 2. Keyword research
In this module, you'll find out how to perform comprehensive keyword research for your PPC campaigns.
Key points of the module:
Module 3. Ads creation
Learn how to create the most effective ads, stimulating your imagination by scrutinizing your competitors' ads.
Key points of the module:
Who is this course for?
If you want to learn how to use Semrush PPC tools, take this course to watch video tutorials and get practical advice every PPC should know.
About the author
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and current knowledge on Semrush PPC tools, we designed it together with the the creators of the Advertising Toolkit who know Semrush tools better than anyone in the world!
In the 'Get Expert's Tips' section, practicing PPC specialists will share with you their tips and real-life PPC cases to enable you to utilize their experience in your future work with Semrush PPC tools.
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Expert’s tips
Learn from the experience of PPC professionals
Read further
Study the specially picked materials to dive deeper into the topic
What to do after the course

Get certified by Semrush
Seize the opportunity to pass the Semrush Certification for PPC Specialists exam and earn your personal certificate.
If you already have a sufficient knowledge of Semrush Advertising toolkit, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your Semrush Advertising toolkit mastery.
Let’s get started!
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Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.